Removing Negative Reviews: What Every Business Needs to Know
Recently updated on February 22nd, 2023 at 02:04 pmNegative Google reviews are a nightmare scenario for any new company. It’s all but inevitable that one day you’ll open up your Google Business Profile and see that dreaded 1-star review rise to the surface. Unfortunately, it leaves a big impression on your audience, too. Research shows that […]
Google Analytics 4 (GA4): What you need to know
Recently updated on December 28th, 2023 at 02:10 pmIn October 2020, Google unveiled Google Analytics 4 (GA4), an updated version of their Universal Analytics platform. Designed in response to rising concerns about public data collection, GA4 addresses major changes around cookie consents and user tracking. Its aim is to be a more transparent, less invasive platform […]
5 Tools for Integrated Marketing Communication 2024
Recently updated on July 10th, 2024 at 04:56 pmWhat is Integrated Marketing Communication? Marketing strategies can seem complex when there are many different ways to help identify the goals and needs of consumers. That being said, Integrated Marketing Communications (IMC) is a must for any business and it’s quite simple in theory. It stems from […]
Want to publish unlisted WordPress pages? The simple plugin that does it all.
Recently updated on January 12th, 2024 at 03:57 pmWhen you want to your landing pages to target specific audiences, publishing as unlisted is invaluable. This is because it gives you full control over how – and where – your customers find your content. Unlisted WordPress posts and pages simply aren’t visible on your site. They […]
How to customise your logo using Divi Theme | WordPress
Recently updated on June 5th, 2024 at 02:12 pmWith the release of Divi Theme version 4.0, users have more control over their website design than ever. This includes the long awaited ability to customise your site logo. Using the Divi Theme visual editor, you can now control your logo’s size and placement across all of […]
Wix vs. WordPress – Which one is worth your investment?
Recently updated on June 26th, 2024 at 02:26 pmEven without any experience in web development, you can create a website with a sleek, professional design – provided you use the right tools. Two of the most powerful, user-friendly options available are the website builders Wix and WordPress. They both offer hundreds of premade templates and […]
Measuring Brand Awareness: The Best Tools and Tactics
Recently updated on November 18th, 2022 at 04:43 pmDo customers know your brand? Can they recognise your logo and brand colours at a glance? If you want to know where you stand compared to your competitors, measuring brand awareness is the key. So, let’s have a look at the best tools and tactics available to get […]
How to Clone an Existing WordPress Page
Recently updated on June 5th, 2024 at 02:09 pmWhen you redesign your website or update content, cloning an existing WordPress page as a template will save you a tonne of time. It makes it so you never have to start from scratch, allowing you to duplicate everything, including images, SEO data, tables, lists, headings, and […]
How to Add Animated Text in WordPress
Recently updated on July 10th, 2024 at 04:53 pm This page is Better Bigger Faster Writing good content is one thing, but drawing the reader’s eye to the page is a whole other challenge. While changing up font styles and colours is a good start, nothing makes your copy come more to life than animated […]
How to create a custom 404 page design on WordPress: Tips and Examples
Recently updated on June 26th, 2024 at 01:23 pmWhen working with WordPress, you have the tools to customise every user experience for your website visitors – and that includes making a custom 404 error page. We explore below the kinds of options that can be unlocked with just a little bit of knowledge and creativity. […]
