How to write a capability statement – Tips and Examples
Recently updated on June 5th, 2024 at 02:10 pmWhat is a capability statement? A business capability statement is like your company’s resume. You use it to present your products and services in a professional manner. On the surface, putting one together is a simple task, since all the information you need should be available within […]
Brand Positioning – Definition, Importance, and Examples
Recently updated on June 26th, 2024 at 02:27 pmWhat is brand positioning? Brand Positioning is a term that is often used in marketing, but what does it mean, and why is it important for your business? Brand positioning is one of the most crucial elements in any marketing approach. It touches upon how your company […]
Brand Essence – Defining the DNA of Your Company
Recently updated on June 5th, 2024 at 02:05 pmWhat is brand essence? Brand essence is the soul of your Brand’s identity – the core, indispensable qualities that encapsulate what you stand for. It’s something that can be expressed in a compact 3-5 word summary to guide internal practices, differing from a slogan or tagline. It’s […]
The Role of Integrated Marketing Communications in Brand Equity and Brand Performance
Recently updated on November 30th, 2023 at 05:22 pmCreating effective brand messaging for your business Integrated Marketing Communications (IMC) ensures that your brand messaging is both cohesive and effective. It is the process that links the objectives of all avenues of your communications together, whether they be written content, visual content, or interactive experiences. Its […]
IMC Message Typology
Recently updated on June 5th, 2024 at 02:06 pmOnce you understand the theory of Integrated Marketing Communication (IMC), you can begin to dive into the more practical applications of the process – and it’s important to start at the top with IMC Message Typology. Essentially, IMC Message Typology is a system for categorising your communications. […]
Creating a Brand Hierarchy – Types, Benefits, and Examples
Recently updated on May 21st, 2024 at 02:33 pmWhat is a brand hierarchy? Brand hierarchy refers to the brand strategy that focuses on the connections between business parts and processes. Business owners incorporate this strategy to help their market identify their products and services. To do so, companies categorise their sub-products based on their distinctive […]
Is Rebranding a Good Idea?
Recently updated on November 30th, 2023 at 05:36 pmWhat is rebranding? You must have heard rebranding a few times from different companies. But what is rebranding? Is it only a way to showcase your new visual elements? Rebranding is a marketing strategy where you create a new name, concept, design, term or symbol for your […]
What is your brand personality?
Recently updated on November 2nd, 2023 at 09:26 amBrand personality is often an understated aspect of a company. But no matter what business goal you’re trying to achieve, brand personality can save you from failing at every hurdle. Who was born with a personality? Identifying your personality can be more complex than you can imagine. […]
Brand Archetype – Types, Uses, and Examples
Recently updated on March 16th, 2022 at 08:50 amWhat is a brand archetype? When you’ve already identified your logo and brand name, it’s time for you to have a much deeper understanding of your brand elements. To start, keep in mind that the visual elements can go beyond aesthetics through brand archetypes. Brand archetypes are […]
Branding and Website Design | Tips & How to Apply
Recently updated on November 30th, 2023 at 05:38 pmDid you know that an average person spends about 144 minutes a day on the internet? Today, about 3.8 million people use social media — that’s around half of the world’s population! As brand owners, it’ll be best to learn about this information as we shift to […]
